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Research papers

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Edoarda Sanna Della Porta
November 1, 1969
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Citation

Sanna Della Porta, E. (1969a, November 01). How marketing research can increase the efficiency of retail distribution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-marketing-research-can-increase-the-efficiency-of-retail-distribution


Research papers

How to organise and motivate middlemen

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Antoine Pillet
November 1, 1969
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Citation

Pillet, A. (1969a, November 01). How to organise and motivate middlemen. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-organise-and-motivate-middlemen


Research papers

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969
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Citation

Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-service-measurable-


Research papers

Conclusion

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
November 1, 1969
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Citation

Wyss, W. (1969a, November 01). Conclusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusion-682